Merchandising Services

Whether you’re opening new stores or resetting a single bay,
the Crossroad Services team has the experience to complete the job on time,
within budget and above expectations.

With one of the longest track records in the industry, we know the importance of a creating a well-executed retail set, how it affects the customer buying experience, and in the end – your bottom line. We take the time to understand the end goal and strive to make sure that the job, no matter the size, gets done right the first time.

Our Experience Includes

Small to large scale (4 to 300+ labor hours) resets across all departments
Complete store remodels with 800+ bay/fixture changes and construction crew coordination
New store merchandising with responsibility for 400+ bays and large scale product displays
Average 40,000 reset hours per month while managing 486 hardware home improvement store locations
Chris Whisler
Vice President – In-Store Service & Special Projects

10 years In-Store Service and Project Management experience with Crossroad Services and 27 years in all facets of the Home Improvement retail industry. Chris was previously employed with The Home Depot for 17 years holding various positions including Store Manager, Regional Merchandise Manager, and Divisional New Store Merchandise Manager in the 14 western states.

Gerrit Van Rooyen
Field Execution Manager

8 years of experience with Crossroad Services managing all aspects of field merchandising, implementation, and project execution. Gerrit was previously a small business owner for 16 years where he managed and maintained high levels of execution with a staff of 8 employees. Gerrit takes pride in maintaining the highest quality results that Crossroad Services is known for.